Conference Hype!! Pt. 1: How to turn attending a conference into moments that matter.
One of the dope things about being a student leader is that you get perks! I will never forget how cool it was to have an office as the NPHC President at Texas State University. You couldn’t tell me I wasn’t the man; even though it was just a cubicle in a shared space in the student center. Another great perk was the ability to attend various conferences and events. Conference season is a great time for student leaders. It often means an opportunity for scholars to travel, stay at a hotel, maybe get a nice meal, and have an engaging social experience. They also get a chance to hear a few great speakers, attend thought provoking workshops, possible compete amongst their peers and meet students from across the country. It is truly a wonderful experience. But there was a consistent challenge, I would go to a conference, get fired up, and then…….nothing!
I was attending conferences but didn’t always have much to show for it, outside of a t-shirt and business cards I was never going to use. Have you ever felt like you didn’t get the most out of your time at a conference or felt unsure about how to make your time at a conference count? When I started doing these three things, my times at conferences started to help me make an impact on my campus as a student leader and prepare me for my career. These things are so crucial that top executives and business people live by these three conference rules.

Network with a Purpose – Why are you attending the conference? What is your goal? Who do you need to meet? These are the type of questions you need to ask yourself BEFORE you get to the conference. The answer to these questions will help determine how you network at the conference. If you are at the conference to hear a great speaker to bring to back to your campus, be sure to attend both their keynote and their workshop, so you get to see how they interact with different types of crowds. Are you looking for a great community service idea or event, be sure make that the topic of your conversations. Before you go, know. Know who will be on a panel or presenting a workshop and then shoot your shot. Email the person you want to meet, let them know what you want to talk to them about, let them know when you will be at the conference, and then ask for a meeting. Connect with them on LinkedIn or Instagram, let them know why you are looking forward to connecting with them or hearing their work. When you get a business card from a colleague, be sure to write a note on the back about the conversation you had or a reason for a follow up. That way when you reach out after the conference you have more to say than, “nice to meet you.” You can also create a digital business card on sites like Linq or Dot. This way you can exchange information digitally and be a saved contact in their phone. This eliminates handing out business cards that may get left in a hotel room or random pocket. You’d be amazed what a little initiative like that can do for you. Another pro tip is to see if you can be a part of the conference. Do you have experience that can add value to a workshop, panel discussion, or table talk? Is there a colleague at another school or organization that you can partner with to present a workshop? This is the type of thought process that allows you to maximize your time at a conference.
Plan your Sessions in Advance – You’ve been there, we all have. You hear a fire keynote and then you look at your friends and ask “what session you going to?” Or you want to go to the keynote’s workshop but of course its full. Now you end up in a random session that isn’t relevant to you or your group. Don’t be that person! Conferences post the workshop schedule for a reason. Most conferences try to offer a wide variety of workshops to hit as many demographics and meet as many needs as possible. With such a wide array of topics and experts at your disposal, it can be a little overwhelming. That’s why you should plan ahead. Create a schedule that allows you to make the most of your time in front of and with experts in your field. Come with questions or concerns so that you can be as specific as possible during question and answer sessions. Being intentional about the sessions you want to attend also allows your group to multiply its efforts. You can divide and conquer so you get the most information from the conference. While it might be cool to attend every session with you BFF, its not the most efficient process. One person can learn about Roberts Rules of Order, while another learns about delegation, and someone else getting ideas on vendors or community service projects. Another pro tip for planning your sessions in advance is to have a plan A and an alternate. Workshops and sessions can reach capacity quickly, if you know what you want to attend you might be able to beat the crowd. But, if you don’t, you are prepared and have an alternate session planned so you don’t end up sitting through 45 to 60 minutes of information that is not relevant to you or your org.
Follow up! – So you put in all that work to meet your favorite presenter and then you don’t follow up with them after the conference? Congratulations, you played yourself! The real work starts after the conference is over. That’s when you get to capitalize on all the great ideas and practice all the skills you acquired. It’s also when most folks drop the ball. Once you leave the conference you want to follow up with a few people:
- Peers – let them know something you gained from meeting them, thank them for their time or investment in you, and get their permission to keep them in the loop with your progress. Also start developing that relationship as they may be a future partner for events, a great sounding board for ideas, or your next co-presenter at the conference next year!
- Targets – the folks you really wanted to meet and it worked… thank them asap, show them how it benefits them to stay in touch with you, and let them how they helped you! This can be a connection to an internship, scholarship, or real world experience in your field.
- Conference Planners – Thank them for a great conference. Let them know which speakers and sessions you enjoyed the most and then ask how you can be involved in the next one. You never know, you could be getting an email from someone saying that they really want to meet you.
Don’t leave your conference experience to chance. Successful experiences don’t just happen, they are planned because #leadershipisaverb! Also, when you show your campus or company that you are using your time at the conference effectively they are more likely to sponsor you to attend another one! What are you going to do to make sure you get the most out of the next conference you attend?
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Chris Collins
Chris is a speaker, author, and consultant with a message that is inspiring students across the country.
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